Jorge L. Guerra Jr. has seen the South Florida real estate landscape change from a stable market with a strong work ethic in the late 90s to a real estate boom to an economic downturn fueled by inflated property values.
He’s taken what he calls a “clean canvas” and has begun to rewrite how South Florida real estate is bought, sold and leased. By leveraging technology, Guerra aggressively markets properties on a worldwide platform with next-generation tools such as social media, virtual walk-throughs and online applications.
A third generation entrepreneur, Guerra opened Real Estate Sales Force or RESF in 2005. The real estate firm has grown to over 400 agents and currently has offices in Coral Gables, Miami Lakes, Hialeah, Boca, Kendall & Key Largo.
Guerra is known as a forward-thinking real estate expert. He was profiled in Realtor Magazine as a technology specialist and RESF was said to be a company to watch. Guerra discussed property tax reform alongside Senator Marco Rubio on Univision, was featured on Forbes for his out-of-the-box approach to real estate and WSVN Channel 7 as an MLS expert.
Jorge shares business technology insights as a Real Estate trainer and speaker at a local, state, national, as well as International industry events including Florida Realtors Convention, National Association of Realtors (NAR) Convention, NAR’s Tech Edge, Xplode Conference, NAHREP National Convention, NAR Convention. He is currently 2018 President of the Miami Association of Realtors and NAR 2018 Chair of Emerging Business & Technology Forum.
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